The Nubia Studio inside Rossmann/Akıllı Cilt Stüdyosu

Professional aesthetics.
AI precision. A routine
for every budget.

A 15-second multispectral skin scan inside Rossmann. Rossmann's footprint, Nubia's expertise and Meier Dynamics' science — turned into one clinical routine, at the tier you choose.

Rossmann × Nubia
IMG-01 / Hero The premium corner — a Nubia beauty destination inside a flagship Rossmann store drop file → assets/img/01-hero-corner.jpg
15 premium corners · İstanbul / İzmir / Ankara Inside 208+ Rossmann stores · 43 provinces · 40M+ visitors / year
01 / Partnership

Two leaders,
one counter.

A curated space where professional beauty meets personal guidance — built on the network that already reaches Türkiye.

The Network

Rossmann

208+ stores, 43 provinces, 40 million visitors a year. Fifteen years building Türkiye's most-trusted health & beauty retail.

Reach & trust.
The Expertise

Nubia

Sole authorised Türkiye distributor since 2010 for Kryolan, Babor, Sothys, Thalgo and Ligne St. Barth. Refined, professional beauty.

All about beauty.
The Science

Meier Dynamics

Operator and formulator. Brings Beauty & Pharma dermaceuticals — pharmacy-grade skincare — to the heart of the corner.

Built with integrity.
Not a shelf. A destination.
02 / The Store-in-Store

A four-person team,
built around an AI core.

Every corner runs the same model: two beauty professionals, two sales associates, and one AI Skin Analyser at the centre.

One premium corner
AI Skin
Analyserthe core
✦
ProfessionalDiagnosis
✦
ProfessionalConsult
●
SalesService
●
SalesFulfilment
  • 2×
    Beauty Professionals

    Read the AI analysis, diagnose the skin, and design the routine. The expert face of the corner.

  • 2×
    Sales Associates

    Guide the client through products, handle service and fulfilment, keep the experience seamless.

  • 1×
    AI Skin Analyser

    Scans the skin in minutes and powers every recommendation — products and diet alike.

IMG-02 / AnalyserA client at the AI Skin Analyser kiosk with a beauty professionalassets/img/02-analyser.jpg
IMG-03 / ConsultationTwo professionals advising a client at the Nubia counterassets/img/03-consult.jpg
03 / The Client Experience

Your skin, read in minutes — then a routine that fits.

No guesswork. The corner delivers one complete, personalised regimen — and stays with the client long after they leave.

01 / Scan
Scan

The AI Skin Analyser reads the client's skin.

02 / Consult
Consult

Two professionals interpret the result, face to face.

03 / Routine
Routine

A full product regimen, fully adapted to the client's needs.

04 / Diet
Diet

A matching nutrition plan — skin starts within.

05 / Assistant
Assistant

Every client leaves with a personal AI assistant.

06 / Reorder
Reorder

Scan the barcode — the routine reorders in seconds.

IMG-04 / The RoutineA personalised product routine, laid out as an editorial still lifeassets/img/04-routine.jpg
The Promise

One regimen,
not a basket.

Scan → routine~ minutes
ProductsCurated
Diet planIncluded
AI assistantLifetime
ReorderBarcode
04 / The Tri-Tier Algorithm

One scan.
Three priced paths.

The 15-second multispectral scan never hands over one rigid list. The AI generates three dynamically-priced routines — and every path is clinically complete, built on the same expert-approved dermatological system.

In-Store AI Skin Scan → three paths
↙↓↘
Tier 1 · The Smart Dial

Max mass,
min splurge

Maximum Rossmann volume, one strategic active splurge where chemistry matters most. Built for price-sensitive Gen Z.

500–1,000 TLestimated routine
CleanseIsana Pure Foam
Save
TargetIsana Hydrating Serum
Save
Anchor splurgeBP Derma BP·40 Dual Brighten Serum
Nubia
ProtectSunozon SPF 50
Save
Tier 2 · The Hybrid Lab

The 50/50
split bag

The masstige balance — Rossmann essentials fluidly mixed with highly technical Nubia retail brands.

1,500–3,500 TLestimated routine
CleanseIsana Centella Cleansing Oil
Save
BalanceBP Derma BP·06 Seaweed Tone Essence
Prestige
TargetBP Derma Active Vitamin C15
Prestige
NourishAlterra Organic Barrier Repair Cream
Save
Prime & protectKryolan HD Skin Shield / BP·82 Matte Shield
Prestige
Tier 3 · The Total Cabin

The luxury
ecosystem

Maximum performance, biotechnology and deep sensory wellness for the high-income, professional buyer.

5,000 TL+estimated routine
Cleanse & exfoliateBP Derma Active Cleanse Protocols
Prestige
TargetFull clinical BP Derma serum suite
Prestige
Nourish & spaLigne St. Barth botanical oils & elixirs
Luxury
Base & correctKryolan Professional HD Defense
Prestige
Every path is clinically complete. Only the budget changes.
The Machine

AI removes the bias

The scan reads deep pigment layers, vascular redness and moisture elasticity — objective data that strips away human bias and the high-pressure pitch.

The Human

The aesthetician builds trust

A certified Nubia aesthetician then helps sample textures and explains molecular layering — why a Kryolan professional base sits beautifully over a clinical barrier cream — and finalises the routine.

05 / Distribution

Sole authorised Türkiye distributor.

Nubia already holds the keys to the luxury houses. The corner adds a new clinical anchor — Beauty & Pharma dermaceuticals.

Kryolan
Professional Makeup · DE
Babor
Skincare · DE
Sothys
Spa Skincare · FR
Thalgo
Marine Skincare · FR
Ligne St. Barth
Luxury Skincare · FWI
New
BP Dermaceuticals
Beauty & Pharma · by Meier Dynamics
06 / The Science

From retailer
to distributor to pharma.

Beauty & Pharma dermaceuticals put pharmacy-grade formulations at the centre of the corner — a position no drugstore-only player can match.

IMG-05 / DermaceuticalA clinical dermaceutical product, macro, lab-cleanassets/img/05-dermaceutical.jpg
Retailer → Distributor → Pharma

Clinical anchor of the assortment

Dermaceutical linesClinical anchor
EfficacyPharmacy-grade
ExperienceRetail-grade
EconomicsDistributor margin & control
DefensibilityDrugstore-only can't match

Science you can feel on the skin — and read on the label.

07 / Circular by Design
↻Bring it back

Return the bottle.
Keep the discount.

Every routine becomes a loop. Clients bring empty bottles back to the corner and earn a discount on the next order — recycling built into the rhythm of reordering.

  • Finish the routine

    Empties pile up at home, as always.

  • Bring the bottles back

    Drop them at any Rossmann Premium corner.

  • Earn a discount

    Applied to the next reorder — straight from the AI assistant.

08 / The Premium Footprint

Fifteen corners. The most affluent addresses in Türkiye.

The launch network sits inside Rossmann's highest-affluence stores — across İstanbul's two shores, İzmir and Ankara.

Ranking reflects estimated district affluence, not store revenue · Map © OpenStreetMap, © CARTO

09 / Go-to-Market

Three campaigns,
one funnel.

Each campaign targets a distinct shopper and pulls them to the in-store scan — then into a tier.

A · TikTok

Dupe vs. Upgrade

"Stop guessing if your drugstore makeup is ruining your luxury skincare."

Split-screen makeup artists and cosmetic chemists. A creator is scanned; the AI shows how a heavy silicone primer clogs pores, then swaps in a breathable Kryolan professional base — while keeping the cheap, effective Isana foam cleanser.

B · Instagram

Ligne St. Barth Spa-Break

"An island escape in the middle of your weekly grocery run."

Target high-stress professional women at lunch: a 5-minute express AI skin check and a Ligne St. Barth sensory hydration ritual. Purchases unlock discount vouchers on daily Rossmann essentials.

C · Campus

Kryolan HD Masterclass

"Camera-ready skin on a real budget."

Free in-store masterclasses for drama students and creators: legendary high-coverage Kryolan formulas without drying skin, prepped with affordable Alterra base oils and BP Derma active serums.

10 / Commercial Synergies

The basket
works both ways.

Premium pulls traffic; loyalty sends it straight back to the mass aisles. Every premium routine lifts the total store basket.

Shared Loyalty

Triple points, instantly useful

Every lira on a premium Nubia item — Kryolan, Ligne St. Barth, BP Derma — earns triple points on the digital Rossmann Card, redeemable instantly for daily necessities: baby care, household, snacks.

Cross-Brand GWP

Spend 3,000 TL → free Clean-Up Kit

A premium routine over 3,000 TL unlocks a curated Rossmann Clean-Up Kit — Isana premium cotton pads, reusable microfibre rounds and pure micellar water — introducing luxury buyers to Rossmann's private labels.

The Flywheel

Premium traffic → mass redemption → bigger basket

Premium attach · NubiaHigh-margin retail
Triple-point redemptionDrives mass-aisle visits
GWP private-label trialConverts to repeat mass purchase
Net effectHigher total store profitability
11 / The Opportunity

Rossmann's scale. Nubia's expertise. A category no one owns.

208+
Rossmann stores
in Türkiye
43
provinces
covered
40M+
visitors
a year
15
premium corners
at launch

Premiumisation

The Türkiye beauty shopper is trading up. Dermocosmetics and luxury care are the fastest-moving end of the shelf — and the least served by mass retail.

Expert + AI

No drugstore offers in-person diagnosis paired with an AI Skin Analyser and a personal assistant. This is service mass retail structurally can't deliver.

Scale on day one

The corners open inside a proven 200-store network with 40M annual visitors. Distribution and footfall are already solved.

Concept Presentation · 2026

A premium beauty
destination, ready to open.

Inside Türkiye's most affluent Rossmann stores. Let's build the first corner.

Rossmann × Nubia
Open a Corner →